A glamorous “Hollywood meets loft” transformation that turns a raw 23rd Street space into a sophisticated, light-filled Manhattan residence designed for entertaining, art, and modern living.
The West 23rd Street Loft reimagines a sprawling 3,500-square-foot Manhattan space into an elegant residence that merges cinematic glamour with authentic loft character. Retaining the exposed beams and industrial sprinklers, the design layers rich woods, shimmering metals, and luxurious fabrics to create a refined, metropolitan atmosphere.
Custom and vintage furnishings blend seamlessly with a striking contemporary art collection, while large arched windows bathe the space in natural light by day and lend it a dramatic glow by night. The result is an elevated “downtown goes uptown” home that moves effortlessly between lively gatherings and intimate, stylish living.
The existing loft was raw, industrial, and overwhelmingly open—lacking warmth, definition, and the sophistication needed for frequent entertaining and business gatherings. The couple needed a layout that preserved the expansive loft character while introducing elegance, functionality, and cohesion.
Achieving a balance between industrial authenticity and Hollywood-level glamour required a nuanced design approach and a meticulous layering of materials and furnishings.
The renovation embraced the loft’s inherent openness while introducing a refined, cinematic sensibility:
Exposed beams and sprinklers were preserved to maintain industrial authenticity.
Textural woods, polished metals, and sumptuous fabrics were layered to add warmth, luxury, and dimensional contrast.
Custom-designed and vintage 20th-century pieces were curated to create a unique, timeless environment with personality and presence.
Large arched windows were emphasized as architectural focal points, allowing daylight to animate the interiors and creating a glamorous nighttime ambiance.
An extensive modern art collection was thoughtfully integrated to enrich the palette and sharpen the contemporary aesthetic.
The finished space strikes a perfect balance: a bold, cinematic residence suited for high-end entertaining, yet equally comfortable for everyday living—a polished, modern Manhattan home with an irresistible uptown-meets-downtown allure.
The Groves & Co. team doesn’t just design spaces—they create environments that tell a story. Their expertise and collaborative approach made the process seamless, and the end result is a space that inspires everyone who walks through our doors.
Working with Groves & Co. was a transformative experience. Their team brought our vision to life with such precision and artistry, creating a home that feels both elevated and deeply personal. Every detail was thoughtfully considered, and the final result surpassed our expectations.
