Robert Marc New York

A 600-square-foot Madison Avenue boutique designed with intimate, residential warmth—perfectly echoing Robert Marc’s legacy of craftsmanship, luxury, and modern American design.

Description

The Robert Marc New York boutique—located at Madison Avenue and 88th Street—captures the brand’s thirty-year heritage in luxury eyewear through an environment that blends intimacy, sophistication, and refined craftsmanship.

Designed at a residential scale, the store reflects the sensibilities of its Upper East Side clientele, pairing tailored details with a relaxed sense of luxury.

Custom mid-century–inspired furnishings, bespoke display pieces, and rich materiality create a setting that feels both welcoming and impeccably curated.

Location:
New York
Square meters:
600 Square Feet
Status:
Completed
Team:
Groves & Co. Design Team

Challenge

The challenge was to create a compact 600-square-foot retail environment that communicated the brand’s identity while avoiding the overly commercial feel of typical eyewear boutiques.

The space needed to feel luxurious yet approachable, functionally efficient yet warm, and visually striking while ensuring the eyewear collection remained the unmistakable focal point. Balancing residential charm with a modern retail sensibility was essential to achieving this vision.

Solution

The solution was a residentially inspired boutique crafted with custom furnishings and a rich, textural palette that elevates the eyewear without overwhelming the space. A foundation of white Carrara marble tile and deep-stained walnut fixtures sets a tone of understated elegance. Soft grey leather seating, burnished brass accents, polished nickel detailing, and smoked grey glass add layers of sophistication.

Oversized nickel and brass wall mirrors expand the intimate footprint, while a striking chandelier of clustered seeded-glass globes introduces sculptural drama from above. Custom glass shelving and tailored viewing desks frame the Robert Marc collection with clarity and intention, ensuring each piece is showcased as a work of design craftsmanship.

The result is a boutique that feels casual yet refined, modern yet timeless—an inviting Upper East Side destination that perfectly embodies the ethos of Robert Marc New York.

What Clients Say About Us

The Groves & Co. team doesn’t just design spaces—they create environments that tell a story. Their expertise and collaborative approach made the process seamless, and the end result is a space that inspires everyone who walks through our doors.

Business Owner

Working with Groves & Co. was a transformative experience. Their team brought our vision to life with such precision and artistry, creating a home that feels both elevated and deeply personal. Every detail was thoughtfully considered, and the final result surpassed our expectations.

Homeowner