FRÉDÉRIC FEKKAI SOHO NEW YORK

A sleek, modern salon that merges industrial heritage with contemporary comfort, offering state-of-the-art amenities and a refined customer experience.

Description

Designed by S. Russell Groves, this flagship Frederic Fekkai salon brings a fresh, modern vision to a late 19th-century building. The second-floor space blends contemporary luxury with subtle nods to its historic setting, creating an atmosphere that is both dynamic and welcoming.

With high ceilings, expansive wood flooring, and thoughtfully placed furnishings, the salon offers an elevated experience that is as stylish as it is functional.

Location:
New York
Square meters:
3,000 Square Feet
Status:
Completed
Team:
Groves & Co. Design Team

Challenge

The goal was to create a salon that reflected Frederic Fekkai’s reputation for innovation and excellence, while embracing the character of the historic building. The challenge lay in balancing the raw, industrial qualities of the space with the warmth and intimacy required for a high-end salon experience.

The design also needed to integrate cutting-edge technology and modern conveniences without disrupting the overall aesthetic.

Solution

The solution was a carefully balanced design that honors the building’s heritage while elevating the client experience. Bare structural columns, lofty ceilings, and industrial-style lighting celebrate the building’s history, while contemporary, residential-inspired furnishings create comfort and intimacy in the reception, styling, shampooing, and pedicure areas. To meet modern expectations, the space incorporates state-of-the-art amenities including computer and music docking stations, internet access, and advanced audio-visual technology. The result is a salon that seamlessly blends old and new, offering clients a sophisticated yet approachable environment that reflects Frederic Fekkai’s forward-thinking vision.

What Clients Say About Us

The Groves & Co. team doesn’t just design spaces—they create environments that tell a story. Their expertise and collaborative approach made the process seamless, and the end result is a space that inspires everyone who walks through our doors.

Business Owner

Working with Groves & Co. was a transformative experience. Their team brought our vision to life with such precision and artistry, creating a home that feels both elevated and deeply personal. Every detail was thoughtfully considered, and the final result surpassed our expectations.

Homeowner