A bold new retail concept for Ann Taylor, blending modern elegance with warmth and functionality. The design redefines the shopping experience, welcoming customers into a luxurious, inspiring, and distinctly modern environment.
This national retail concept introduces a fresh identity for Ann Taylor, reflecting the brand’s signature modern femininity, style, and functionality. With a seamless flow from its striking glass façade to its inviting interiors, the design celebrates sophistication while offering a dynamic and engaging shopping experience.
Each element, from curated merchandise zones to elegant fitting rooms, was thoughtfully crafted to create a welcoming atmosphere that reflects the modern woman’s lifestyle.
The goal was to evolve Ann Taylor’s retail presence to appeal to a broader audience without alienating its loyal customer base. This required a careful balance—creating a forward-thinking design that felt fresh and exciting, while staying true to the brand’s heritage of elegance and timeless style.
The layout also needed to guide customers intuitively through the store, ensuring a seamless and inspiring journey.
Groves & Co. designed a space that blends innovation with warmth. A central runway of mannequins draws customers inward, naturally guiding them through distinct merchandise bays framed in creamy-white lacquer and pearlescent glass. Accessories and intimate apparel are presented in a chic, boudoir-inspired space, creating moments of intimacy and luxury. By integrating thoughtful zoning, elegant materials, and residential-inspired details, the design delivers a modern shopping experience that is both elevated and effortlessly inviting.
The Groves & Co. team doesn’t just design spaces—they create environments that tell a story. Their expertise and collaborative approach made the process seamless, and the end result is a space that inspires everyone who walks through our doors.
Working with Groves & Co. was a transformative experience. Their team brought our vision to life with such precision and artistry, creating a home that feels both elevated and deeply personal. Every detail was thoughtfully considered, and the final result surpassed our expectations.
