A flagship Fifth Avenue salon and retail space for Frédéric Fekkai, blending high-energy design, refined luxury, and state-of-the-art client experiences.
This flagship destination for Frédéric Fekkai, the renowned celebrity hairstylist and product innovator, reimagines the salon experience with a fresh, modern vision. Located on the top floor of Henri Bendel on Fifth Avenue, the space combines retail and salon functions in a seamless, dynamic environment.
Warm, natural materials are paired with advanced technology and elevated design details, offering clients a luxurious, high-performance setting unlike any other.
The goal was to create a space that reflected Frédéric Fekkai’s innovative brand identity while providing a world-class customer experience. The challenge lay in merging the salon and retail areas without compromising functionality or aesthetics.
The design needed to be energetic yet elegant, technologically advanced yet welcoming, and able to showcase both services and products in a cohesive, inspiring way.
The resulting design delivers a high-energy loft-style atelier accented with luxurious and refined details. Walnut sliding panels, plush carpets, and inviting lounge seating create an upscale residential atmosphere. The salon area features communal oak tables, polished nickel lamps, and individual vanity mirrors to foster a sense of intimacy and comfort. Retail and salon spaces are interwoven, encouraging a natural flow between product discovery and service experience. Cutting-edge amenities, including computer and music docking stations, internet access, and advanced audio-visual systems, ensure a state-of-the-art experience, making this flagship a bold statement of Fekkai’s forward-thinking vision.
The Groves & Co. team doesn’t just design spaces—they create environments that tell a story. Their expertise and collaborative approach made the process seamless, and the end result is a space that inspires everyone who walks through our doors.
Working with Groves & Co. was a transformative experience. Their team brought our vision to life with such precision and artistry, creating a home that feels both elevated and deeply personal. Every detail was thoughtfully considered, and the final result surpassed our expectations.
